6:30 – 7:00 Meet, Greet and Eat! – We’ll share some food and drink, and do a bit of informal networking.
7:00 – 7:15 Welcome/Introductions
7:15 – 8:30 Presentations & Discussion
Topic A: WordPress for Non-profits (All levels) – Scott Lewis, Lewis Studios
WordPress is often used to build websites for non-profit organizations. Non-profit needs are slightly different in that they usually require online giving solutions, and they are often trying to address several distinct audiences such as donors, volunteers, clients, and the general public. In this session, we’ll briefly tour a few non-profit websites that are built on WordPress, learn about an online donation form plugin, called Give, and talk about helping multiple audiences navigate your website. If time allows we’ll also touch on other elements that non-profits often need, such as an Events Management plugin, Newsletter archive management, and presentation or Collections management for museums and historically oriented organizations.
Topic B: Generating & Leveraging Leads from Your Website (All levels) – Janna Hartley, Monguin Creative
Not all sales leads are created equal or are ready to make a decision. Using forms on your site to gather information and to connect that information with a lead nurturing system –such as MailChimp, Hubspot, SharpSpring — allows you to send targeted, personalized messages to distinct segments based on your buyer personas, drawing them through the funnel until they are a more qualified lead. This presentation will discuss lead gathering, lead segmenting, and lead nurturing and some of the ways your site can collect lead information and push it to an email marketing system or marketing automation solution for additional follow-up, qualification and conversion.
8:30 – 8:50 Open mic (ALL levels)
8:50 – 9:00 Wrap up
About The Presenters:
Scott Lewis is a freelance marketing services provider who designs and builds WordPress-based websites and assists clients with marketing automation, strategy, email marketing, and video/photo marketing.
Janna Welch, owner of Monguin Creative, designs and develops websites and provides an array of marketing services to her clients.